Video Producer/Strategist · New York City
Viral digital series, animation, and more
Format innovation, viral reach & audience acquisition
“150M+ Total Franchise Views
Click to Play HereIdeated & directed breakout language comparison format, which scaled across channels to generate 150M+ organic franchise views.
+18,000 New Followers
Click to Play HereEngineered for maximum profile visit conversion, yielding an outsized +18,000 follower surge on a sub-1M view threshold.
+4,000 New Followers
Click to Play HereSEO play for Arabic-speaking viewers driving 1.8M views, converted +4K net-new followers from a single organic asset.
Head of Video
Supervised studio and remote editorial production for high-cadence fact-based science, history, and trivia programming that defined Mental Floss’s YouTube voice and scaled subscriber retention.
Creator, Writer, Director · ft. Ayo Edebiri, Ilana Glazer, Catherine Cohen, Matt Rogers
A sad comedy series. Low-budget animated series made with some of the funniest actors alive.
Producer & Director
Commissioned by Upworthy to create a holiday-themed piece of political satire, I collaboratd with comedian Phoebe Robinson on this short.